Ooqio Spotlight: Finding Top UX Talent with Bestica

The world of design and development is changing, and so is the need for staffing in these fields. Harvinder Singh set out to connect the most qualified UX talent with the best companies, and Bestica was born. Today, we talk with Singh about commercial versus government projects and how new companies can best manage their IT needs.

Harvinder Singh BesticaYou specialize in UI/UX staffing. We know from experience it’s not easy to find good talent in that arena. How do make sure your candidates are top-notch?

We’ve been in this business more than ten years, and our recruiters have an expert understanding of designer portfolios. First, we make sure to drill down very deep with the client to find out exactly what they’re looking for, in specific detail.

For example, in our intake process we might discover they need someone with domain expertise in the banking industry, someone with a lot of research and usability experience, but design experience is secondary for this job. We use this highly detailed requirement profile to guide our search.

Then, we analyze a candidate’s portfolio very closely to see if it reflects experience with very complex design, or very complex research, and so on. It must be represented in their portfolio. A lot of times designers say they’ve done a specific type of job, but we need to see it executed.

Sometimes, they might not be able to share these projects in their portfolio based on an open contract or non-disclosure agreement. In that case, we’ll give them a specific design exercise to assess their skills. They might need to display creativity or problem solving, for example. We’ll use the design exercise to qualify their skill set.

Your firm works with many government agencies and branches of the military. What special considerations go into these jobs?

It’s a totally separate line of business. For the government, we typically offer IT consulting and contracting, where they have a program going on and they bring us in to support those programs.

It’s very different from the commercial UX side of what we do. Governmental agencies might not be as discerning on the design or UX side of things, but the people themselves are of utmost importance. We need to locate someone who’s already experienced working on that particular program, someone who meets the strict security requirements, someone who’s used to working with government requirements, that sort of thing.

Government programs tend to be much more sustained. The governmental line of work is more difficult to get into, but the projects are longer in nature. The opposite is true on the commercial side. It’s easier to get into but the contracts are typically shorter—maybe six months or a couple years versus a five or six year contract on a government job.

If a company is small to mid-size and is struggling to manage their IT needs, what’s your recommendation?


For a company with, say, 10 to 20 employees, I would suggest they go to the cloud. The cloud has countless project management apps, sales apps, Office suite, so many different things.

Small companies no longer need to invest in IT infrastructure like they used to. You can take advantage of cloud-based apps for $10/month and dramatically reduce your IT infrastructure expenses.

If you do maintain in house infrastructure, it will go down at some point anyway, so we always advise taking the cloud route when you’re still growing.

As 2016 winds down, what are you excited about or looking forward to in 2017?

We’re looking deeply into the cloud ourselves. We’re looking to implement accountability and task management systems within our organization, so that we can expand our user experience and government contracting markets. We’re bringing additional recruiters and developers onboard to help us grow in both of those markets.

Harvinder Singh founded Bestica in 2005 to meet the growing need for user experience design from businesses and organizations around the world. To learn more, visit Bestica.com.

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