Ooqio Spotlight: Improving Technology Adoption with Advaiya

Technology changes at lightning speed. We all know the feeling of finally mastering one platform, only to learn that it’s now outdated and it’s time to switch to something new. So frustrating!

This is where Advaiya comes in. Led by president and CTO Dharmesh Godha, Advaiya develops the vision and architecture to bring new technology solutions to businesses to improve their productivity, customer experiences, and bottom lines. We spoke with Godha for this week’s Ooqio Spotlight.

dharmesh-godhaWhy is technology adoption so important for businesses?

The most important thing is that it optimizes your business processes. If you don’t adopt new industry techniques and platforms, whether that means moving your infrastructure to the cloud or updating to a more advanced platform in your field, you’ll be working in a wasteful manner. You’ll be spending time and money on things you no longer have to do, because technology can do for you.

If we can convince people—and if people can prove to themselves—that this new technology is going to help save time, money and unnecessary steps, they will be convinced to adopt it.

Why do so many businesses and teams fight technology adoption? What are their biggest roadblocks?

The foremost reason is that it’s new. They have to learn something new, they have to provide training for everyone to learn it, and that’s going to take time. They think it’s going to change everything about the way they work. It’s our job to build the technology so it fits right in with their day to day life. It’s made for them. We prefer to refer to it not as something “new,” but something that will “enable” them.

The next roadblock is that they don’t believe in the value. They think the solution worked for someone else for some particular reason, but it won’t work for them. “We’re different and it won’t work here,” that sort of thing.

Finally, when we talk about changing the technology paradigm, people have some reluctance, for example they doubt the capabilities of the cloud, the security of the cloud. Those are the biggest objections we face from users.


And how do you overcome those? What programs have you designed for this?

At Advaiya, we try to create a solution in a way that it gets integrated behind the scenes. We tell the users, ‘you don’t have to change the way you’re working, we change the technology to make it work for you.’

As an example, many businesses use Outlook to send email. It’s easy, they’re used to it, and everyone likes it. No one wants to change to a new system. So, maybe we take the functionality they need, like the ability to look up more information about a company or person, and integrate it directly with Outlook. Instead of switching back and forth between their email and another program, we make it so all they do is right-click and the information they need is right there.

Another example is for project managers. Every project manager has a certain software they like to work with to track all the various tasks in a project. But not everyone on the team is good about going in and updating their piece of the project, checking off their tasks.

We can make it so that if we see a developer is done working on module X in his interface, we automatically update the project’s status for the project manager and mark it as complete. The developer doesn’t have to do anything.

In this way, we’re spoon-feeding them the new technology in small chunks, so to speak. They don’t have to change to a whole new program, just a new feature in a program they already know. When we do this with a new piece of technology, people adopt more easily. Whenever possible, we don’t change the platform they’re used to.

I’m a big fan of laying out a roadmap for deployment and showing the users the value of each small step as we go along. We don’t want to implement it all at once and give it to them. We do a phased approach, so people see just small changes and automatically see the value of those changes. Slowly, over time, people get much friendlier with the new technology.

You have to have a cutting-edge team to be able to do this. What tools do you use to make sure your own talent is the best for the job?

One thing we do is always assess a candidate’s aptitude to learning. We have to keep our skill stes fresh every day, so they need to be able to keep up. I look for how much a particular person learns new things—what is his aptitude to change. In our work, it has to be pretty high.

Then, we assess whether they’re working with the user in mind. As we discussed earlier, with technology adoption everything has to be designed to be friendly to the user, to make it easiest for him. So those are the two big things we look for—learning-centric and audience-centric candidates.

Dharmesh Godha has more than 15 years of experience in various technology platforms, solution design, and project implementation. To learn more about Advaiya, visit Advaiya.com.

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